Areum
An “Areum” is an ancient unit of measurement that is the length of a person’s arm when their arm is fully extended. (Old unit)
I wanted to write down the word for the unit, so I looked it up and found an old unit called an ahm. I was fascinated by the idea that it’s not an exact centimeter, but rather the length of a person’s arm when they hold their arm at full extension.
Hanbok
Hanbok is the traditional clothing of Korea, known for its vibrant colors, flowing lines, and timeless elegance. Rooted in centuries of history, Hanbok reflects Korea’s cultural heritage and aesthetic values. It consists of key components such as:
- Jeogori: A cropped jacket for both men and women.
- Chima: A long, high-waisted skirt for women.
- Baji: Loose-fitting trousers for men.
Hanbok is traditionally made from natural materials like silk and ramie, with designs that emphasize balance and harmony. Historically, it was worn daily, with styles varying based on social status, occasion, and season. Today, Hanbok is primarily worn for special occasions such as weddings, holidays like Chuseok and Seollal, and cultural events.
Modern reinterpretations of Hanbok, often blending traditional elements with contemporary fashion, have made it more accessible and appealing to younger generations worldwide, further spreading appreciation for this iconic aspect of Korean culture.
About the designer
Welcome to Areum, where tradition meets modern elegance.
Founded by Lee Do-Yeong, a passionate designer based in Seoul, South Korea, Areum is more than just a brand—it’s a dream brought to life. Inspired by the timeless beauty of Hanbok, Korea’s traditional clothing, Lee Do-Yeong designs each piece herself, blending classic elements with contemporary touches to create garments that honor heritage while embracing the future.
With a deep love for Hanbok and its cultural significance, her vision is to share this rich tradition with the world. Areum aims to make Hanbok accessible to everyone, spreading appreciation for its artistry and history beyond Korea’s borders.
Thank you for joining us on this journey to celebrate and share the beauty of Hanbok. Whether you’re looking for a piece of Korea’s culture or a timeless design to cherish, Areum is here to bring elegance and tradition to your wardrobe.
